This is one of those things that feels illegal to know. Today I want to take a minute to highlight a resource I use regularly in my work that, somehow, I've never shared with you. 🧐 Keep reading for 3 applications you can use this week. Click to go to Answerthepublic.com This website crawls both search engines and, nowadays, AI models to display what people are looking for related to any given topic. It's super interesting and super free. (The advanced plan is paid but I've never found it...
5 days ago • 1 min read
If I know anything about you... ...you're coming leadership conference in a little over a week. 📌📌📌 Pin this email to the top of your inbox so it's handy when you're ready to jot down your goals over a little Chicago cocktail. 📌📌📌 Not coming to Leadership Conference? We'll miss you! I think you'll still like this, though, so keep reading... Back in 2023, I was impressed by the number of actionable tools and tactics shared in just the five breakouts I attended at Leadership Conference. That's...
19 days ago • 1 min read
You don't have a system if it's not written down. Let's start 2026 strong with a clear direction and system for communicating online and in print! Take 45 minutes to sit down with my new Brand Direction template. This is NOT just a brand guide: there may be some sections you aren't expecting 👀 I created a one-page template for you to use as you refresh your approach in the new year. It's similar to my old brand guide with a few new (and critical) sections added. Click here to make a copy on...
26 days ago • 2 min read
I've been putting in hours on this tool over the past few weeks. As a part of this project, I've visited a. lot. of church websites. Unless I can figure out how to automate this process, I'll be getting around to all 1,200. Maybe yours is next 👀 I've noticed: many, if not most, of the websites I've visited are relatively empty. There is usually a homepage with less than 25 words of basic info, a single sentence or graphic for an upcoming special event, and a Contact page. I don't fault anyone...
about 1 month ago • 1 min read
I've mentioned this concept in the past, but it's time to deep-dive. I'm calling it: The Long Conversation Method. Catchy, I know. Reply with better ideas, please. 😂 Let's start here. Think about all the ways the outside world can find you: Social media Your website Online ads A booth at festivals & farmer's markets Outreach events Print marketing: mailers, flyers, brochures, posters... What do all these channels have in common? They're all momentary. Someone visits your website for 2...
about 2 months ago • 2 min read
Sometimes the best marketing is a new & improved event! Here are a few small ways to tweak your event plan. Ask yourself if any of these apply to your events to give them a refresh in 2026. 1) Simplify it! Most of the time, advertising fewer things will attract more attention. It's counterintuitive, but it works. Think about it: If you came across a busy Facebook event or flyer with 250 words describing your event in minute detail... Vs. "Visit 123 Main Street this weekend for a free pumpkin...
about 2 months ago • 2 min read
It's the day after Thanksgiving. Let's talk Christmas! Christmas is less than 4 weeks away. Maybe you don't have a graphic made, a landing page or spot on your events page, postcards printed, flyers made, the list goes on... and you're feeling behind... I have an idea for you! Have you and I talked about Meta Lead Ads to Instant Forms? This ad type... ...Does not require that you have a landing page on your website ...Does not require a gigantic budget (though gigantic is subjective, I...
2 months ago • 2 min read
A quick tool to share with you today: In the past, I had been using either Google Forms (free, but ugly) or Typeform (paid, but beautiful) to collect information and integrate signups/registrations into clients' websites. Recently, I found Fillout. It's truly the best of both worlds: free & beautiful! Give it a try! Replace your Google forms with a Fillout form. You can use the shareable link or embed it on your website. Results get placed in a spreadsheet. Note: You get 1000 responses per...
2 months ago • 1 min read
You are different. Write like it! If you're chronically online like me, you've seen the tik toks & reels from Christian creators playfully mocking the classic cookie-cutter church. Though this is all in good fun, I think it hints at something we would be smart to key in on: Here are 12 church cliches to remove from your marketing now (and how to replace them): 1. "All Are Welcome to join us for..." Replace "all are welcome" on your website and materials with one sentence that describes who is...
3 months ago • 3 min read
If you're recording a video for an upcoming ad, here's a short guide: Before we begin, consider buying a ~$50 wireless microphone. Not necessary, but you'll notice the difference. 1) Walk around somewhere recognizable while you record. Our goal is to stop the scroll immediately — and your viewer seeing a place they recognize is a great way to do that. 2) Start with "Hey [city]!" Again, we're trying to hook people. How often are you scrolling and see something that's hyper local? Not super...
3 months ago • 1 min read