I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
20 minutes monthly to upkeep your website
A 6-month routine to keep your website fresh and clean 🧼
The more we can automate, the less we have to remember, and the more likely we'll actually get 'er done!
There are 6 "upkeep" tasks we can do to keep our website looking great, working smoothly, and showing up in search.
Month 1: Look at your Google My Business page to ensure everything is up-to-date, add new photos and update description
Month 2: Eliminate any "Orphan Pages" that have piled up (pages that are no longer relevant)
Month 3: Update content seen by the user: staff pictures and biographies, tuition costs, sermon series or Bible study archive, calendar events
Month 4: Google "(Church/School) in (my city)" in an incognito tab. Do you rank where you'd like? If not, choose one of the options below based on how much time you have:
1) GOOD - Add a keyword to each page of your site.
2) BETTER - Take 5 images on your site and change their file names to a keyword. Upload them to your site.
3) BEST - Re-write your metadata and page titles/subtitles (if your web host makes this easy) to include more keywords.
Month 5: Freshen up your homepage. What's new around there? Make any changes you've been procrastinating.
Month 6: Check all links - do they go where they're supposed to? Especially check links to outside websites or files. Make sure you're not getting any "404 - Page not found" errors.
| Click here to copy these tasks to your own Google Calendar |
Are you joining ONE WEEK from today for my free Google Ads webinar? I sure hope to see you there! Get in on it using the link below.
Until next week!
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
Let's dive into a crash course on all things domains. Boring? Maybe. Likely to be useful to you at some point down the road? Definitely! First, what's a domain? A domain is a fancy name for your URL—or the link to the homepage of your website. It's also what your custom emails would live on. Ex: churchname.com, principal@schoolname.com Domains typically cost between $20 and $40 per year to maintain ownership. Pretty cheap. For this reason, people will commonly buy the .com, .org, and .net...
Two free Adobe Express tools you'll return to again & again! You'll need to create a free account with your email. Once you're logged in, here are a few links to bookmark for watermark-free downloads. Add subtitles to short social media videos You don't want any fancy bells or whistles—you just want to plop some captions on a video and then download it without a watermark. Is that too much to ask? Did you know? At least 50% of Reels watchers view videos with their sound off. If you're doing...
Here's the tiniest little tweak you can make to your YouTube videos... ...to increase organic reach in your local area. Did you know? YouTube is the second largest search engine. Second only to Google Search itself. There's some discourse about Google Images actually being second and YouTube being third. You can decide where you'd like to land. Blah blah blah 🤓 Either way... YouTube has been called "the search engine of the future" by many and that's one of the reasons I place such a high...