I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
20 minutes monthly to upkeep your website
A 6-month routine to keep your website fresh and clean 🧼
The more we can automate, the less we have to remember, and the more likely we'll actually get 'er done!
There are 6 "upkeep" tasks we can do to keep our website looking great, working smoothly, and showing up in search.
Month 1: Look at your Google My Business page to ensure everything is up-to-date, add new photos and update description
Month 2: Eliminate any "Orphan Pages" that have piled up (pages that are no longer relevant)
Month 3: Update content seen by the user: staff pictures and biographies, tuition costs, sermon series or Bible study archive, calendar events
Month 4: Google "(Church/School) in (my city)" in an incognito tab. Do you rank where you'd like? If not, choose one of the options below based on how much time you have:
1) GOOD - Add a keyword to each page of your site.
2) BETTER - Take 5 images on your site and change their file names to a keyword. Upload them to your site.
3) BEST - Re-write your metadata and page titles/subtitles (if your web host makes this easy) to include more keywords.
Month 5: Freshen up your homepage. What's new around there? Make any changes you've been procrastinating.
Month 6: Check all links - do they go where they're supposed to? Especially check links to outside websites or files. Make sure you're not getting any "404 - Page not found" errors.
| Click here to copy these tasks to your own Google Calendar |
Are you joining ONE WEEK from today for my free Google Ads webinar? I sure hope to see you there! Get in on it using the link below.
Until next week!
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
When it comes to social media, I simply cannot live without these tools: 1) Texture or background graphics Pick something that represents your brand or series theme. Odds are, you can find a large collection of graphics for <$15 total that will totally level up your design game. I added a folded paper texture on top of this simple quote graphic. Here are a couple to get your gears turning: Tree rings, folded paper, stone, mountains/landscapes, vintage paper; or use your own search terms here....
Since I did my webinar in 2023,... ...a lot has changed about this process! Here's what I've learned: To remind you, the benefits of the Google Grant for nonprofits include free access to Google Workspace (custom email addresses, Drive storage, docs, slides, etc...) and 120k in Google Search ads, among other things. I've helped quite a few clients get set up with this grant and I've learned a few tips along the way. I want to share those with you today. 1) Buckle up for a hurry-up-and-wait...
I've been setting up a lot of Facebook events recently... ...and I want to share 14 very important things I've learned. You curious? Keep reading to find out how you can get my help promoting your next Facebook Event. 😉 Baseline: Before we go any further, you need to be absolutely positive that the event you're advertising is one that people WANT to go to. None of the rest of this newsletter matters if you don't have that piece. (Read this newsletter for a thought experiment along these...