20 minutes monthly to upkeep your website


A 6-month routine to keep your website fresh and clean 🧼

The more we can automate, the less we have to remember, and the more likely we'll actually get 'er done!

There are 6 "upkeep" tasks we can do to keep our website looking great, working smoothly, and showing up in search.


Month 1: Look at your Google My Business page to ensure everything is up-to-date, add new photos and update description

Month 2: Eliminate any "Orphan Pages" that have piled up (pages that are no longer relevant)

Month 3: Update content seen by the user: staff pictures and biographies, tuition costs, sermon series or Bible study archive, calendar events

Month 4: Google "(Church/School) in (my city)" in an incognito tab. Do you rank where you'd like? If not, choose one of the options below based on how much time you have:

1) GOOD - Add a keyword to each page of your site.

2) BETTER - Take 5 images on your site and change their file names to a keyword. Upload them to your site.

3) BEST - Re-write your metadata and page titles/subtitles (if your web host makes this easy) to include more keywords.

Month 5: Freshen up your homepage. What's new around there? Make any changes you've been procrastinating.

Month 6: Check all links - do they go where they're supposed to? Especially check links to outside websites or files. Make sure you're not getting any "404 - Page not found" errors.



Are you joining ONE WEEK from today for my free Google Ads webinar? I sure hope to see you there! Get in on it using the link below.

Until next week!

Grace Ungemach

I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.

Read more from Grace Ungemach

My recommended email marketing approach includes: One email to your members/insiders every week (much like a traditional newsletter) and One email to every email address you've ever been given consent to contact. ☝️ That's the one we're talking about today. You can hear me talk about this approach in more detail in my Mission & Ministry presentation on the Speaking page on my site. (Starts around 24:40) This second weekly email can contain almost anything: from a short devotion to a roundup...

I have a font-buying addiction. I'm no stranger to Creative Market's font section. Getting to classify my impulse purchases as business expenses? Dangerous. Sometimes, though, it's nice to have a fallback that's completely free. If your brand does not have defined font styles and you're hoping to become a little more consistent, this might be a great place to start. Here are five of my favorite free typefaces, suggestions for how to use them, and a handy tip for getting your sizing just...

Let's dive into a crash course on all things domains. Boring? Maybe. Likely to be useful to you at some point down the road? Definitely! First, what's a domain? A domain is a fancy name for your URL—or the link to the homepage of your website. It's also what your custom emails would live on. Ex: churchname.com, principal@schoolname.com Domains typically cost between $20 and $40 per year to maintain ownership. Pretty cheap. For this reason, people will commonly buy the .com, .org, and .net...