20 minutes monthly to upkeep your website


A 6-month routine to keep your website fresh and clean 🧼

The more we can automate, the less we have to remember, and the more likely we'll actually get 'er done!

There are 6 "upkeep" tasks we can do to keep our website looking great, working smoothly, and showing up in search.


Month 1: Look at your Google My Business page to ensure everything is up-to-date, add new photos and update description

Month 2: Eliminate any "Orphan Pages" that have piled up (pages that are no longer relevant)

Month 3: Update content seen by the user: staff pictures and biographies, tuition costs, sermon series or Bible study archive, calendar events

Month 4: Google "(Church/School) in (my city)" in an incognito tab. Do you rank where you'd like? If not, choose one of the options below based on how much time you have:

1) GOOD - Add a keyword to each page of your site.

2) BETTER - Take 5 images on your site and change their file names to a keyword. Upload them to your site.

3) BEST - Re-write your metadata and page titles/subtitles (if your web host makes this easy) to include more keywords.

Month 5: Freshen up your homepage. What's new around there? Make any changes you've been procrastinating.

Month 6: Check all links - do they go where they're supposed to? Especially check links to outside websites or files. Make sure you're not getting any "404 - Page not found" errors.



Are you joining ONE WEEK from today for my free Google Ads webinar? I sure hope to see you there! Get in on it using the link below.

Until next week!

Grace Ungemach

I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.

Read more from Grace Ungemach

A few people have mentioned this to me, so I simply had to investigate... Have you gotten ads for Church Candy? Church Candy was started by a man who built an ad agency in a different field. He pivoted and decided to use his skills within the church. He promises that he can get new visitors into your church using online ads. How does he do this? His team will run ads for you on Facebook & Instagram with the primary goal of gathering leads. What's a lead? A lead is someone who sees your ad and...

I've been designing a lot of postcards lately. I let people know about a $1.5k matching grant a few weeks ago through Outreach.com. I also work with a lot of churches that are having their launch services soon. Because of this, I've been working on lots of postcard designs and here is the general idea behind the template I use (that makes web traffic do this): 1) Ditch the paragraph and write for the eye. Take the paragraph of descriptive information that you'd like to put on your postcard...

ShowIt is my favorite website platform for clients. Why? It's affordable, easy to use, and completely customizable. If you want to give it a try (and you have that do-it-yourself spirit), I made a very simple, one-page, "blank canvas" church website that I'd like to gift to you. Check it out! Go to demo website Here's your quick-start guide: 1) Create an account on ShowIt and subscribe. Use my code graceungemach for a free month (you can cancel before you get charged, if you'd like). 2) Use...