I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
3 signs you need to move your website to a better platform
Don't tell yourself that you're "bad at technology" when you're trying to fight bad technology.
Here are 3 signs you need to make a platform switch:
1) You dread & procrastinate making small changes
You need to change a date on your Events page and you haven't the slightest clue how to get there.
You know there's a way to change the color of the buttons on your homepage, but it's buried under a mile-high mountain of settings.
Dread & procrastination in and of themselves are signs that you're working with a tool that's actively making your job harder than it needs to be.
2) You're forced to pay someone to add basic features & new pages
You may choose to pay someone to do these things, and that's awesome - keep doing that.
I'm talking about when you're forced to pay a webmaster... when these basic tools are not available to you (and you want them).
It's 2023 - there are tools out there that put the power in your hands with highly intuitive platforms and plug-and-play pages.
3) You have restricted access to your analytics
If this is kept under lock-and-key to any extent, run far away! Especially if you run paid ads, you need to be able to track your site traffic.
You don't need to be a data analyst for basic analytics to be extremely helpful to you. You should own them.
Where should you go instead?
I like SquareSpace and Wix - not because they're necessarily the best options for religious institutions specifically, but because there's so much support out there to help you through sticky parts. A quick Google or YouTube search will solve almost any problem you come across.
Some of the more niche "church website builders" have such a (comparatively) small audience that it's impossible to find answers when you need them.
SquareSpace & Wix templates are also quite beautiful and fairly customizable - especially if you have a professional do the intitial set-up for you.
Adding pages or changing content is incredibly easy, and they integrate with other tools you're probably using (like an email service provider or Google Forms).
Until next Friday,
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
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