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30 lead magnet ideas for churches
30 Lead Magnet Ideas for Churches
A while back, I wrote a newsletter about lead magnets. Read it here.
30,000 foot view if you don't want to read the old newsletter:
A lead magnet is some digital resource that you offer in exchange for contact information.
Ex: You receive a 20% off coupon code when you sign up for Old Navy emails.
Please keep this in mind: Once you have someone's email, you should give it the utmost respect. If someone you've never met gives you their email, avoid sending them the signup for Thursday's potluck.
Have a separate email list for newbies and only send them things they would find relevant or valuable.
30 ideas for schools coming next week :)
Children-Specific
Do you have a landing page for a VBS or summer camp? At the bottom of the page, say, "Sign up for email updates to receive ______ and $5 off your registration."
- A week's worth of children's bedtime devotionals
- Bible fun-fact quizzes for kids
- Printable coloring pages featuring Bible characters (Maybe you have a congregation member who is a talented illustrator... alternatively, you can search "public domain bible coloring pages" and use anything you find.)
- Scripture-based crossword puzzles and word searches (Lots of online generators available)
- Printable prayer journal for kids
- Templates/instructions for at-home bible-themed crafts
- Family-friendly recipe book with before-dinner prayers
- Printable bookmarks with Bible verses
- Bible-themed music playlist for children
- Printable memory verse cards
General/Other
On your homepage, add a lead magnet to your email signup. Say, "Sign up for weekly updates and receive _____ in your inbox right away."
- A week of daily devotionals on a popular topic
- Guided prayer journal in PDF format
- SOAP method study template (See below!)
- Desktop wallpapers with Bible verses
- Advent/Lent devotional calendar with daily scripture readings
- Reflection prompts for personal devotion
- Recorded Zoom Bible studies
- A list of favorite Bible apps or devotional apps
- A summer Bible reading challenge
- Book recommendations from the Pastor
- Bible timeline infographic
- Study notes for popular Bible passages (including insight into the original language or historical context)
- Yearly Bible reading plan
- A word study template
- Scripture memorization challenges
- Bible commentary recommendations
- Beginner Bible reading plan
- Sermon notes template
- Printable scripture cards and instructions for how to laminate them
- Online Bible study resource recommendations
I made you a SOAP Method worksheet template. If you think your audience would enjoy this, slap your logo on it and give lead magnets a try yourself!
| Customize the template |
Need help setting it up? Just reply.
Until next week,
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
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