I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
Frequent and persistent communication - annoying or effective?
Quick story time...
Recently, I signed up to receive communications from a new workout studio opening up near my house.
Their marketing was top-notch. 🔥 Can I share?
When I met the owner, she gave me a free water bottle
She sent me 14 texts (I never responded 🫣)
She called me 4 times (I never picked up)
She left 2 voicemails (I never called back)
I saw countless online ads
I received 6 emails
I saw their poster up at a coffee place I frequent
I happened to drive by the location at least a dozen times
Finally, two months later, I signed up. And I'm loving it!
Can you imagine how the manager felt - texting and calling me over two months?! She probably thought she was annoying me.
She wasn't!
It wasn't that I didn't want to sign up. Clearly! I gave her my email and phone number!
Rather, it took that long for the conscious thought {Oh yeah, I need to sign up for that} to make its way to the top of my very busy mind.
If you pay close attention, you do this too!
Moral of the story: The next time you run a big event, think about increasing the frequency and persistence of your communication.
Check out the links below to save some time as you ramp up communication:
- If you're looking for an SMS (texting) provider, check out this article.
- If you're looking for a way to keep these calls and texts off of your personal number, look into Google Voice.
- Check out the best email service provider (in my humble opinion).
⚡ TO BE CLEAR: None of the messages I received from this studio were exclusively about signing up. They offered me value: Here's a discount code for your first month, here's a bio about each instructor, here's the class schedule, here's a tour of the studio... ⚡
Offer value in every message and you'll never annoy people.
What do YOU think? I'd love to hear! Email back anytime. ✉️
A HUGE thank-you to those of you who filled out my Google Forms survey. It's not too late! Give me your input here.
I'll be selecting a few people who complete the survey for the Google My Business page audit this week.
Until next Friday!
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
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