I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
Frequent and persistent communication - annoying or effective?
Quick story time...
Recently, I signed up to receive communications from a new workout studio opening up near my house.
Their marketing was top-notch. 🔥 Can I share?
When I met the owner, she gave me a free water bottle
She sent me 14 texts (I never responded 🫣)
She called me 4 times (I never picked up)
She left 2 voicemails (I never called back)
I saw countless online ads
I received 6 emails
I saw their poster up at a coffee place I frequent
I happened to drive by the location at least a dozen times
Finally, two months later, I signed up. And I'm loving it!
Can you imagine how the manager felt - texting and calling me over two months?! She probably thought she was annoying me.
She wasn't!
It wasn't that I didn't want to sign up. Clearly! I gave her my email and phone number!
Rather, it took that long for the conscious thought {Oh yeah, I need to sign up for that} to make its way to the top of my very busy mind.
If you pay close attention, you do this too!
Moral of the story: The next time you run a big event, think about increasing the frequency and persistence of your communication.
Check out the links below to save some time as you ramp up communication:
- If you're looking for an SMS (texting) provider, check out this article.
- If you're looking for a way to keep these calls and texts off of your personal number, look into Google Voice.
- Check out the best email service provider (in my humble opinion).
⚡ TO BE CLEAR: None of the messages I received from this studio were exclusively about signing up. They offered me value: Here's a discount code for your first month, here's a bio about each instructor, here's the class schedule, here's a tour of the studio... ⚡
Offer value in every message and you'll never annoy people.
What do YOU think? I'd love to hear! Email back anytime. ✉️
A HUGE thank-you to those of you who filled out my Google Forms survey. It's not too late! Give me your input here.
I'll be selecting a few people who complete the survey for the Google My Business page audit this week.
Until next Friday!
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
It can feel yucky to set quantitative goals when your primary goal is to simply love people... I get that! The last thing we want to feel like is a used car salesman, just hustling to hit his quota. A SMART goal is Specific, Measurable, Achievable, Relevant, and Time-bound. Setting SMART goals and remaining true to your mission are not mutually exclusive. For example: Instead of telling your congregation members to invite their friends to Christmas Eve, set a SMART goal along the lines of,...
I was writing a presentation recently and realized something huge... You're not ready for this 👀 As a business account, your follower reach is between 1.5% and 3%. Translation: If your business has 1000 social media followers, 22 of them will see your post. As a personal account, your reach is between 20% and 50%. Think about times when you've posted an Instagram story and scrolled through the number of people who viewed it... Translation: If you have 1000 social media followers, 350 of them...
Here's a content idea for your weekly newsletter: Here's a little extra content for you to plug into the next few weeks of regular communication to your people. Maybe you can add it to a portion of your newsletter or send out a quick mass text for the next few weeks. This content shows people five ways to use your online presence to amplify their word-of-mouth outreach. This is education for your insiders, not your prospects—so make sure you properly filter any communications you send. Pay...