\n
Not too painful, right? Hopefully this gives you a solid jumping-off point next time you need to create a landing page. Proceed to break these rules creatively - make it your own.
\nUntil next week!
\n\n","recentPosts":[{"id":9070070,"title":"20 benefits to writing a weekly prospect-focused email","slug":"20-benefits-to-writing-a-weekly-prospect-focused-email","status":"published","readingTime":2,"campaignCompletedAt":"2025-05-16T11:02:15.000Z","publishedAt":"2025-05-16T11:02:15.000Z","orderByDate":"2025-05-16T11:02:15.000Z","timeAgo":"18 days","thumbnailUrl":null,"thumbnailAlt":"","path":"posts/20-benefits-to-writing-a-weekly-prospect-focused-email","url":"https://grace-ungemach.kit.com/posts/20-benefits-to-writing-a-weekly-prospect-focused-email","isPaid":null,"introContent":"My recommended email marketing approach includes: One email to your members/insiders every week (much like a traditional newsletter) and One email to every email address you've ever been given consent to contact. ☝️ That's the one we're talking about today. You can hear me talk about this approach in more detail in my Mission & Ministry presentation on the Speaking page on my site. (Starts around 24:40) This second weekly email can contain almost anything: from a short devotion to a roundup...","campaignId":19376508,"publicationId":15943130,"metaDescription":""},{"id":8833506,"title":"My favorite Google & Canva fonts","slug":"my-favorite-google-canva-fonts","status":"published","readingTime":1,"campaignCompletedAt":"2025-04-25T11:03:44.000Z","publishedAt":"2025-04-25T11:03:44.000Z","orderByDate":"2025-04-25T11:03:44.000Z","timeAgo":"about 1 month","thumbnailUrl":"https://embed.filekitcdn.com/e/jrqhBAEQms4ZSea8FdVHEG/bjPq4FLg6zhrwzKGiETntw/email","thumbnailAlt":"","path":"posts/my-favorite-google-canva-fonts","url":"https://grace-ungemach.kit.com/posts/my-favorite-google-canva-fonts","isPaid":null,"introContent":"I have a font-buying addiction. I'm no stranger to Creative Market's font section. Getting to classify my impulse purchases as business expenses? Dangerous. Sometimes, though, it's nice to have a fallback that's completely free. If your brand does not have defined font styles and you're hoping to become a little more consistent, this might be a great place to start. Here are five of my favorite free typefaces, suggestions for how to use them, and a handy tip for getting your sizing just...","campaignId":19011668,"publicationId":15572460,"metaDescription":""},{"id":8758795,"title":"A crash course on domain settings","slug":"a-crash-course-on-domain-settings","status":"published","readingTime":2,"campaignCompletedAt":"2025-04-18T11:04:16.000Z","publishedAt":"2025-04-18T11:04:16.000Z","orderByDate":"2025-04-18T11:04:16.000Z","timeAgo":"about 2 months","thumbnailUrl":null,"thumbnailAlt":"","path":"posts/a-crash-course-on-domain-settings","url":"https://grace-ungemach.kit.com/posts/a-crash-course-on-domain-settings","isPaid":null,"introContent":"Let's dive into a crash course on all things domains. Boring? Maybe. Likely to be useful to you at some point down the road? Definitely! First, what's a domain? A domain is a fancy name for your URL—or the link to the homepage of your website. It's also what your custom emails would live on. Ex: churchname.com, principal@schoolname.com Domains typically cost between $20 and $40 per year to maintain ownership. Pretty cheap. For this reason, people will commonly buy the .com, .org, and .net...","campaignId":19013012,"publicationId":15573858,"metaDescription":""}],"newsletter":{"formId":3498154,"productId":null,"productUrl":null,"featuredPostId":1730485,"subscribersOnly":false},"isPaidSubscriber":false,"isSubscriber":false,"originUrl":"https://learn.lutheran.marketing/posts/the-fail-proof-landing-page-formula","creatorProfileName":"Grace Ungemach","creatorProfileId":112374}It's so overwhelming to build a webpage from scratch. Looking at that blank slate can be crippling - especially when you're excited about an event or campaign and want it to be successful.
Today I'm going to walk you through a killer formula for building a landing page that educates and excites viewers.
Come back to this whenever you need to build a landing page.
The ingredients:
Take an hour to pull all these elements together before you ever open the backend of your site.
The recipe:
Take an hour to put it all together. Keep the design simple to support the impact of your message.
HEADER:
Put your one-sentence summary statement atop an image as your header.
BODY:
Offset all other ingredients with an image. Here's my favorite way to format all of these elements...
FOOTER:
Provide ONE clickable button toward the bottom of your page with a link to the "next step" for the viewer.
Not too painful, right? Hopefully this gives you a solid jumping-off point next time you need to create a landing page. Proceed to break these rules creatively - make it your own.
Until next week!
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
My recommended email marketing approach includes: One email to your members/insiders every week (much like a traditional newsletter) and One email to every email address you've ever been given consent to contact. ☝️ That's the one we're talking about today. You can hear me talk about this approach in more detail in my Mission & Ministry presentation on the Speaking page on my site. (Starts around 24:40) This second weekly email can contain almost anything: from a short devotion to a roundup...
I have a font-buying addiction. I'm no stranger to Creative Market's font section. Getting to classify my impulse purchases as business expenses? Dangerous. Sometimes, though, it's nice to have a fallback that's completely free. If your brand does not have defined font styles and you're hoping to become a little more consistent, this might be a great place to start. Here are five of my favorite free typefaces, suggestions for how to use them, and a handy tip for getting your sizing just...
Let's dive into a crash course on all things domains. Boring? Maybe. Likely to be useful to you at some point down the road? Definitely! First, what's a domain? A domain is a fancy name for your URL—or the link to the homepage of your website. It's also what your custom emails would live on. Ex: churchname.com, principal@schoolname.com Domains typically cost between $20 and $40 per year to maintain ownership. Pretty cheap. For this reason, people will commonly buy the .com, .org, and .net...