I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
The bare minimum marketing strategy
Not every church or school has the resources needed to blow up the internet.
Let's start with the absolute basics and make sure we do them well.
You have 3 jobs:
🌐 Maintain a high-quality website
Your website should win employee of the month, every month.
What does this mean? Your website should communicate who you are, what you're about, and what you offer so well and so clearly that it could be considered a member of your team.
(Disclaimer: Obviously, human connection is preferable to digital connection. I just say this to get my point across as a digital marketer. 😉)
The site should also give the reader a reason to take action: subscribe to emails or book a school tour.
3 non-negotiable website features:
- Clean design
- Copywriting for your target audience
- Search Engine Optimization
If your website isn't up to par, contract a professional to give it a makeover.
Then, you can follow this upkeep schedule that requires 20 minutes per month.
📧 Send a weekly email
Sign up for a solid Email Service Provider (I <3 ConvertKit).
Segment your contacts into 2 groups: insiders and newbies.
Use my Perfect Email Template each week and tweak it slightly for each group.
📌 Post on Facebook once a month (substitute with Instagram if your audience trends younger)
Post once per month (but make it good - no "fluff" posts allowed!). Tell a story, highlight an event, add tons of pictures of real people, or include a video.
Remember, folks, this is a minimum viable marketing strategy.
We can build on this if we have the time, finances, or personnel needed to do so.
Until then, let's focus on quality > quantity.
Until next Friday,
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
I was writing a presentation recently and realized something huge... You're not ready for this 👀 As a business account, your follower reach is between 1.5% and 3%. Translation: If your business has 1000 social media followers, 22 of them will see your post. As a personal account, your reach is between 20% and 50%. Think about times when you've posted an Instagram story and scrolled through the number of people who viewed it... Translation: If you have 1000 social media followers, 350 of them...
Here's a content idea for your weekly newsletter: Here's a little extra content for you to plug into the next few weeks of regular communication to your people. Maybe you can add it to a portion of your newsletter or send out a quick mass text for the next few weeks. This content shows people five ways to use your online presence to amplify their word-of-mouth outreach. This is education for your insiders, not your prospects—so make sure you properly filter any communications you send. Pay...
When it comes to social media, I simply cannot live without these tools: 1) Texture or background graphics Pick something that represents your brand or series theme. Odds are, you can find a large collection of graphics for <$15 total that will totally level up your design game. I added a folded paper texture on top of this simple quote graphic. Here are a couple to get your gears turning: Tree rings, folded paper, stone, mountains/landscapes, vintage paper; or use your own search terms here....